Why Isn't My House Selling?

Often, when a house sits on the market unsold, its owners blame the agent, and sometimes that blame is well placed. Other times, however, the reason is related to something that is completely within the seller's control.

There are basically four factors that will determine how quickly a home sells. First, you have the listing broker's marketing efforts. Then you have the condition, price and accessibility of the property to agents who want to show it. Only the first factor is within the agent's control. If your home has not been advertised or shown to many buyers, have a heart to heart with your agent so you have a clear idea of just what he or she is doing to get it sold. At the same time, make sure you keep it in top showing condition. When your agent mentions a price reduction, listen and consider the possibility. Finally, make it as easy as possible for agents to show to their buyers. A successful sale comes from a close collaboration between you and your agent.